TSPB ANNUAL REPORT 2017

from diverse backgrounds. “Real-Life Investor Stories” cover interviews with people who made successful investments in real life. The series “Interviews with Celebrities” presents interviews about saving and investment habits of celebrities. “Street Interviews” consist of interviews that seek the community’s opinions in relation to saving and investing, and take the pulse of the people. The page also covers short films selected by the jury of the Association’s annual “Kamera Elinde Gelecegin Cebinde” (Camera In Your Hand, Future In Your Pocket) Short Film Contest, which aim to encourage people to save up and invest. A total of 167 videos featured on the ParamveBen YouTube page that went live in February 2013 reached more than 268,000 views. My Money and I LinkedIn Page Launched in December 2015 in a parallel content with other social media channels, the LinkedIn page reached 150 followers as of 31 December 2017. “Camera in Your Hand, Future In Your Pocket” Short Film Contest Instagram Page “Camera in Your Hand, Future 
in Your Pocket” Instagram channel was launched in September 2017 for reaching larger audiences through social media. Providing content on the short film contest, the page reached 968 followers in as short a period of time as 3 months, although it is relatively new as compared with the other channels. Paramveben.org Website Set up to raise broad-based awareness of saving and investment, www.paramveben.org website went live in June 2013. The website’s interface was revamped in December 2015 based on the conviction that a more effective interaction would be secured with the target audience through a visually functional, lively and aesthetic Internet site. Redesigned to offer a more interactive communication with the users, the website covers real life examples and success stories, reminding the undesired consequences of careless spending. The website features short films encouraging individuals to save up and invest. The short films are produced in parallel content with the website with the aim of reaching broader audiences. In addition to interviews with celebrities, the website also covers street interviews, real-life investor stories, and the films selected by the jury of the “Kamera Elinde Gelecegin Cebinde” (Camera In Your Hand, Future In Your Pocket) Short Film Contest. Also, the website contains approximately 40 stories and articles. The website was visited 35,000 times in 2017, and visitors included people from different countries such as USA, Russia, Bulgaria, Germany, Azerbaijan, UK, Brazil, and Holland. “Camera in Your Hand, Future In Your Pocket” Short Film Contest Winner - “Heritage” “Camera in Your Hand, Future In Your Pocket” Short Film Contest Award Ceremony 27 TCMA 2017 Annual Report