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TCMA 2016 Annual Report
My Money and I Facebook Page
Launched in December 2012 as part of the activities of the
Financial Education Task Force formed of volunteer market
professionals at the Association, ParamveBen (My Money
and I) Facebook page reached more than 78,000 fans as
of 31 December 2016. Receiving positive feedback from
many users from various professions, our Facebook page is
followed by users from 45 different countries.
My Money and I Twitter Account
Opened in June 2013 and designed in parallel content with
the Facebook page, ParamveBen (My Money and I) Twitter
account had 2,100 followers as of 31 December 2016.
My Money and I YouTube Channel
ParamveBen (My Money and I) YouTube channel features
videos about saving and investment that address users
from diverse backgrounds. “Real-Life Investor Stories”
cover interviews with people who made successful
investments in real life. The series “Interviews with
Celebrities” presents interviews about saving and
investment habits of celebrities. “Street Interviews” consist
of interviews that seek the community’s opinions in relation
to saving and investing, and take the pulse of the people.
The page also covers short films selected by the jury of the
Association’s annual “Kamera Elinde Gelecegin Cebinde”
(Camera In Your Hand, Future In Your Pocket) Short Film
Contest, which aim to encourage people to save up and
invest. A total of 141 videos featured on the ParamveBen
YouTube page that went live in February 2013 reached
more than 172,000 views.
My Money and I Google+ Channel
ParamveBen (My Money and I) Google+ channel went live
in July 2014 in line with the objective of reaching broader
audiences via social media. Offering informative and
educational content about saving and investment, the
channel was viewed 16,000 times during 2016.
My Money and I LinkedIn Page
Launched in December 2015 in a parallel content with
other social media channels, the LinkedIn page reached
100 followers as of 31 December 2016.
Website
Set up to raise broad-based awareness of saving and
investment, website went live in
June 2013. The website’s interface was revamped in
December 2015 based on the conviction that a more
effective interaction would be secured with the target
audience through a visually functional, lively and aesthetic
Internet site. Redesigned to offer a more interactive
communication with the users, the website covers real life
examples and success stories, reminding the undesired
consequences of careless spending.
The website features short films encouraging individuals to
save up and invest. The short films are produced in parallel
content with the website with the aim of reaching broader
audiences. In addition to interviews with celebrities, the
website also covers street interviews, real-life investor
stories, and the films selected by the jury of the “Kamera
Elinde Gelecegin Cebinde” (Camera In Your Hand, Future In
Your Pocket) Short Film Contest. Also, the website contains
approximately 40 stories and articles. The website was
visited 50,000 times in 2016, and visitors included people
from different countries such as Russia, USA, Kyrgyzstan,
UK, Germany, Brazil, Bulgaria and Azerbaijan.
My Money and I Facebook Page My Money and I YouTube Channel